The Japanese gyaru subculture, and its subsequent appropriation via Gwen Stefani and the Harajuku Girls, had a huge influence as well. “I always think of how Black women influenced many of those trends and how they were seen as ghetto and undesirable until it became popular. With the change in music and lyrics came the change in hip-hop fashion. Rap lyrics echoed this notion of affluence and all the pretty, nice things money could buy. R&B groups like Boyz II Men made hip-hop fashion their own, and MC Hammer brought his notorious harem (a.k.a. Hip-hop moved through the mainstream rapidly through television and, in particular, MTV. “I think that now, we’re more aware of how many marginalized groups were at the forefront of many trends and aesthetics,” says Sseguya-Lwanga. In the late 1980s, with black civil rights successes, the focus of hip-hop changed, bringing about a new system of social values to one of living the high life. Hip-hop fashion in the 90s followed in the diverse footsteps of the previous decade. This particularly applies to artists of color who drove many of the trends, but were ignored or dismissed at the time. Put it all together, and you have a cohort that isn’t just revisiting the early 2000s to source ‘fits-they’re also looking to call out some of the era's injustices. Photo courtesy of Dior Homme Today, lyrics about high fashion and designer brands are more common in hip hop music than ever before. Most identify as left or left-leaning, politically, and it is the most ethnically diverse generation in American history. However, in the late 2000s, as hip hop became the new focus of popular music, it similarly became one of the biggest influences on the fashion world. In 2018, 95 percent of 13- to 17-year-olds (a significant portion of Gen Z) had access to a smartphone. This access to information-and the ability to connect with one another to share it-has also shaped the prism through which Gen Z looks at Y2K.
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